Some of what we're building.
Brand creation, positioning, go-to-market, and identity, across food, sport, education, and technology.
The GoodMill
A millet-based range of ready-to-eat packaged food, built from scratch. Business advisory and execution from product planning through to market launch: portfolio definition, brand creation, packaging direction, and the go-to-market plan that takes it to shelf.
Fit Nutrition
A protein bar brand in one of India's noisiest categories. A cultural research-led positioning exercise to find a claim the brand could own rather than share, carried through into packaging design and a new website.
SporTech Innovation Lab
A deep-tech company building digital public infrastructure for sport. A partnership-based association covering the investor story for their fund raise, and the design of how users are brought onto the platform.
NowCollab
An AI-guided work management and project acceleration platform. We defined the category it plays in, sharpened the vision and brand pitch, mapped the audiences worth winning, and built the messaging that separates a genuinely AI-native product from one with AI bolted on.
Saanjha
A grassroots sports non-profit working to legitimise the Indian athlete's journey. We built the marketing framework and execution plan: a season-led narrative model, communication architecture, and a community engagement approach designed to earn trust rather than buy attention.
Interstar Education
A two-decade-old education advisory firm with real equity in the market and an identity that had stopped reflecting it. Corporate identity refresh and a rebuilt digital presence, so the brand reads as current as the business actually is.